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VisionLive turns hotel spaces into private concert stages.

Hotels often struggle to offer distinctive in-room entertainment that attracts new audiences and elevates guest stays. VisionLive brings captured concert performances into guest rooms and private screening spaces. Guests experience live music events from privileged backstage and on-stage viewpoints. Discover how Accor tested this new cultural format with live audiences at Pullman Paris Centre-Bercy.

WHY

Traditional hotel entertainment rarely creates cultural pull.

Hotel rooms rarely offer cultural moments that connect guests with their passions. Travellers seek memorable leisure experiences, yet in-room media remains generic. At the same time, hotels need fresh avenues to draw local visitors, fill food and beverage venues, and build brand loyalty. Operators require premium entertainment formats that transform quiet square metres into vibrant cultural hubs without disrupting hotel operations.

WHAT

Immersive concert screenings inside hotel rooms and private cinemas.

VisionLive is an immersive entertainment format created by Accor with Sony Music, Arachnée Productions, and Immersive Flashback. Delivered via Apple Vision Pro headsets, it offers a 35-minute concert film featuring French band KYO. Guests watch live performance footage, backstage scenes, and album revelations from an on-stage perspective. The experience is designed for private hotel cinemas and guest rooms alongside food and beverage packages.

  • Turns hotel rooms and private cinemas into cultural hubs
  • Generates additional ticket and food and beverage revenue
  • Attracts artist fanbases and local non-staying visitors
  • Enhances hotel brand positioning and guest loyalty

HOW

Tested at Pullman Bercy with dedicated staff training.

Footage was captured in 180-degree stereoscopic format using Blackmagic URSA Cine Immersive cameras. Hotel staff completed operational training guided by documentation developed with Orange Business. During the pilot at Pullman Paris Centre-Bercy, 120 tickets were sold and 217 participants took part. Guests gave an average rating of 4.97 out of 5, generating 4.3K euros in expected revenue and 700 euros in food and beverage sales.

  • 120 Tickets sold
  • 217 Participants
  • 4.97 / 5 Average rating
  • 4.3K€ Expected revenue
  • 700€ Expected F&B revenue
  • +1 Room booking requests