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In-hotel immersive concert experiences on Apple Vision Pro

VisionLive transforms hotel rooms and private screening lounges into stages for exclusive immersive concerts. Using Apple Vision Pro headsets, guests experience 180-degree stereoscopic concert films with backstage access in premium hotel comfort. Developed with Sony Music and Immersive Flashback, the format drives ancillary revenue, increases direct bookings, and positions hotels as cultural entertainment hubs.

WHY

Elevating hotel entertainment beyond the standard television screen

Traditional in-room entertainment rarely differentiates a hotel stay or engages modern audiences. At the same time, demand for live music access and immersive cultural events continues to rise. Hoteliers need new propositions to attract fan communities, boost food and beverage spend, and drive room bookings. VisionLive addresses this by turning hotel spaces into cultural venues offering privileged, backstage-level concert viewing.

07/06/2025KYO concert filmed at Accor Arena
08/09/2025 – 31/10/2025Proof of concept run at Pullman Paris Centre-Bercy
October 2025Guest feedback questionnaire conducted during pilot

WHAT

Exclusive spatial concert screenings for hotel guests

VisionLive provides turnkey, 35-minute spatial concert films viewed through Apple Vision Pro headsets in private cinema rooms or guest suites. Filmed with 180-degree stereoscopic 8K cameras and spatial audio, the experience places guests directly alongside artists. The inaugural release, Hors du Temps, features French rock band KYO, created in partnership with Sony Music, Arachnée Productions, and Immersive Flashback.

Positions hotels as exclusive cultural distribution hubs
Generates incremental ticket sales and food and beverage revenue
Creates direct room booking demand linked to private screening access
Provides a structured framework and operating manual for hotel staff deployment

HOW

Dedicated staff training and a validated Paris pilot

Hotel staff complete dedicated operational training supported by comprehensive setup manuals. The project completed a pilot at Pullman Paris Centre-Bercy between 8 September and 31 October. The test generated 120 ticket sales in 30 days across 217 participants, reaching an average guest rating of 4.97 out of 5. Accor is exploring further artist titles and loyalty integrations through ALL.

120/125 Tickets sold in first 30 days
217 Total participants
4.97/5 Average guest satisfaction
€4.3k Revenue generated
+€700 Expected food and beverage revenue
+1 Room booking requests